Conquering a new market through PR
In 2022, Greenly made a significant entry into the US and UK markets. While sales and marketing were crucial, the team recognized the power of PR in successfully launching the brand. With pressing issues like sustainability, greenwashing, and scope 3 emissions on society’s mind, Greenly took a proactive approach to collaborate with journalists, aiming to drive real impact on the climate and contribute to positive change.
Beginning their partnership with Kalamari in February 2023, Greenly embarked on a joint mission in both the US and UK. The core strategy revolves around a vertical/trade approach, fostering brand reassurance and solidifying Greenly’s position as a trusted and influential player in the sustainability space.
By leveraging PR as a powerful tool for education, advocacy, and change, Greenly and Kalamari are set to leave a lasting impact on the climate agenda, inspiring others to join the movement toward a greener, more sustainable future.