Conquering a new market through PR
Greenly launched in the US and UK in 2022. Beyond a sales and marketing effort, the team also wanted to rely on PR to launch the brand. With sustainability, greenwashing and scope 3 emissions on everyone’s lips, Greenly chose to share their expertise with journalists to help society move forward and actually impact the climate.
They started working with Kalamari in February 2023 in both the US and the UK.