Context
Pioneering Market Leadership: Where PR Flows in Our Veins
In 2015, Ekwateur entered the French market with a visionary approach that emphasized the importance of PR even before the product launch. Building solid relationships with the press and journalists became a core strategy from day one, solidifying their position as an industry reference and expert. Fearlessly asking important questions and taking strong stances further propelled their success.
Thanks to the founder’s foresight, Ekwateur is now the undisputed leader in France’s alternative energy provider landscape. The impact of their PR campaigns reached new heights in January 2023, when they orchestrated a compelling influence campaign that led the government to change its stance on electricity prices.
With PR in their DNA, Ekwateur continues to rewrite the rules, reshape the industry, and inspire others to follow their lead. Their journey demonstrates the transformative power of strategic PR, a driving force behind their rise to market leadership.